Marketing/Information Retrieval Occupations
| Title |
Sample Responsibilities |
| Search engine optimization (SEO) analyst, landing page optimization analyst, pay-per-click specialist, reporting analyst |
Tests and analyzes keywords, titles, and copy for search engines and directories; increases free traffic to web site; tracks and presents web metrics to show return on investment |
| Data miner |
Uses data base applications to look for hidden patterns and predict future behavior |
| Business intelligence analyst |
Analyzes unstructured data (paper, text files, e-mail, voice mail) to predict trends and help make decisions to improve corporate performance |
| Competitive intelligence analyst |
Develops centralized knowledge base of primary and secondary research on competitors, suppliers, customers, and markets |
| Multicultural marketing specialist |
Uses foreign language skills, particularly Spanish or Asian languages and the ability to understand other cultures, to promote products or services. |
Figure 5: Marketing/Information Retrieval Occupations from Making Magic: New and Emerging Occupations by Shirley Jones